The last decade, which preceded the lockdowns of the global pandemic, has seen Spain emerge as a destination of choice for international tourists. Spain’s National Statistics Institute (INE) reported that international tourist arrivals in the country reached almost 84 million in 2019, consolidating its position among the most visited countries in the world. With a recovery observed towards the end of 2021 and 2022, Spain’s tourism sector is once again on the rise.

Spain, the land of the flamenco, tapas and a warm Mediterranean personality, is attracting a large global crowd and the following factors are major contributors to the trend:

  • Enviable climate - Sun-drenched beaches and an average of 3,000 hours of sunshine a year offer irresistible charm.
  • Rich Heritage – From the architectural masterpiece of Alhambra and the Sagrada Família to centuries-old traditions, Spain’s culture is a magnet for history buffs and adventurers alike.
  • Delicious gastronomy – The culinary scene, with its electric mix of flavours, keeps food lovers coming back.
  • Government Programmes – The government’s strategic initiatives, including infrastructure development, improving visitor experiences and targeted marketing campaigns, have further sparked global fascination.

The country’s warmth, combined with its rich cultural tapestry, continues to captivate the hearts of visitors. A magnetic and popular destination for global travellers.


Connection with South Africa

While Spain may be the greatest powerhouse of international tourism, South Africa has become the haven of choice for the Portuguese. With shared stories dating back to colonial times and the allure of sun-drenched beaches, wildlife-rich national parks and world-class wineries, South Africa presents itself as a tantalising proposition.

A report published by The Portugal News revealed that South Africa welcomed more than 29,000 Portuguese visitors in 2019. These numbers decreased in 2020 and 2021 but increased in 2023.

Highlighting the versatility in travel preferences, Portuguese explorers are expanding their horizons and heading to South Africa, due to the following reasons:

  • Favourable Exchange Rate – The economic situation in Portugal favours advantageous exchange rates in South Africa, resulting in greater purchasing power for Portuguese tourists.
  • Common Historical Links – The vestiges of Portuguese influence in South Africa cultivate a sense of familiarity, making the country more welcoming.
  • Adventure and Wildlife – South Africa’s rich biodiversity offers an attractive opportunity for the more adventurous Portuguese explorers. With the most popular destinations revealed to be Cape Town and Kruger Park.

South Africa offers an accessible and exciting experience for Portuguese travellers, with charm rooted in shared history and natural wealth, creating a unique allure.


Divergent Destinations with Commonalities

Despite their differences, Spain and South Africa are seeing an increase in tourism due to global citizens' insatiable appetite for unique travel experiences. Each country showcases its natural and cultural heritage, attracting visitors with a mix of traditional charm and modern amenities.

These tendencies represent varied tastes, economic influences and cultural attractions of global travellers. Each country has a unique appeal for different travellers, and time and trends continue to shape the landscape of international tourism.

For more information on this study, please visit: https://internationaldriversassociation.com/