The producers ensured, in a statement, that the measure represents an overall reduction of 33 percent in the average of added sugars in the last 20 years, based on previous sugar reduction targets that the industry achieved from 2015 to 2019 (average of 14.6 percent) and from 2000 to 2015 (average reduction of 13.3 percent).

The announcement was made by UNESDA – Soft Drinks Europe, of which PROBEB – Portuguese Association of Non-Alcoholic Refreshing Drinks is part of.

“At the end of 2019, the industry had already reduced 11.4 percent, above the established target”, the statement underlines.

In 2016, PROBEB gave the Ministry of Health a commitment to reduce by at least 25 percent the caloric content of soft drinks between 2013 and 2020. "Between 2013 and 2019, a reduction of 30.5 percent was achieved", according to the data provided.