The 15-second video will be shown three times per hour, 72 times a day, every day, until the end of 2024.

The video will be renewed over time and adapted to festive periods, promotions, etc.

Credits: Supplied Image;

In total, Times Square will be the stage for 32,000 spots with messages from TAP and Portugal, which will reach an estimated audience of 730 million New Yorkers and visitors.

With this investment, TAP is consolidating its role as a major promoter of Portugal and the country's biggest showcase in the world.