According to Marketeer, it was in November 1993 that Mango opened its third store in Portugal – the first international market for the Spanish brand.
The space was located in CascaiShopping and is still in operation today, making it the oldest of the brands in the national territory. The store has a commercial area of around 460 m2 and a team of 15 workers, with the women's line exclusively available.
Since its inauguration on November 2, 1993, it has welcomed around 2 million people from all over the world and sold more than 2.6 million products, including clothing, footwear and accessories.
To mark the anniversary, the space underwent a remodeling and reopening process, now incorporating the New Med retail concept, which aims to reflect the spirit and freshness of the brand.
Success in Portugal
After three stores in the early 1990s, Mango took the first steps of expansion in the country in 1996, opening more than 30 points of sale. In 2014, the focus was on macro stores, with the opening of the first space of its kind in Setúbal. With an area of more than a thousand square meters, this was also the first in the country to offer the Mango Kids children's line. The company subsequently opened two more megastores in Lisbon, as well as in the Algarve (in the Forum shopping center) and Porto.
Coinciding with its 25th anniversary in Portugal, Mango opened two flagship stores with Women's, Men's and Children's lines. At the beginning of 2017, the company opened its largest point of sale in the country to date: a flagship store with more than 1,700 m2 spread over four floors, in Lisbon, in Armazéns do Chiado.
Currently, Mango has 51 points of sale in Portugal with a commercial area of more than 21,100 m2. The company is present in almost all district capitals in Portugal. Plans for Mango's future in Portugal include expanding the range of lines in stores where women's items are currently sold exclusively. The company also plans to increase the commercial surface in the country, as well as renew the store network.