The opening of this space, with 2,460 square meters (m2), “starts the brand's expansion plan and investment of 40 million euros” in the Portuguese market, which also foresees the opening of three more stores, this being the 11th.

The opening of the Primark Montijo store allowed more than 70 new jobs to be created in the local community.

This store is the first of four new stores announced in June by the group for Portugal, following those in Guimarães, Viseu and Covilhã, with Primark Portugal – having 14 stores in the country – seeing its commercial space increase by more than 30% and creating over 500 new jobs.