In total, according to Turismo do Algarve, this second phase of the campaign “includes 65 20-second spots to be broadcast over 15 days”, including on the SIC and SIC Notícias channels, estimating that it will be possible to reach “2.8 million of contacts on SIC and 2.1 million on SIC Notícias, increasing the Algarve’s notoriety among the public”.

“This new phase invites visitors to discover the Algarve in the low season, promoting it as a sustainable and authentic destination, with experiences that culminate in outdoor end-of-year celebrations. From the genuine flavours of local cuisine and unique hospitality to cultural events and unforgettable celebrations, the Algarve offers unique moments that go far beyond the summer season”, explains Turismo do Algarve, in a statement.

According to André Gomes, president of Turismo do Algarve, this campaign invites everyone to discover “the authentic side of the Algarve, where culture, nature and traditions provide genuine experiences and unforgettable celebrations, such as the end of the year”.

“This campaign is a commitment to sustainable tourism, which values ​​the identity of the region and offers memorable moments for those who visit us, at any time of year”.

“Combining television and digital, Turismo do Algarve is committed to an integrated approach to promote the Algarve as a destination for all seasons, where sustainability, culture and celebration come together to create unforgettable memories”, adds Turismo do Algarve.