According to Publituris, In January, revenues from tourism activity reached a new record for the first month of the year, totaling 1,542.15 million euros, a figure that represents a growth of 8.7% compared to the 1,418.78 million euros recorded in the same month of 2024, according to data released by the Bank of Portugal (BdP).

BdP data shows that, in January, tourism revenue, which is measured by spending by foreign tourists in Portugal, was 123.37 million euros higher than in January 2024, thus confirming that tourist demand for the national territory continues to rise and break records.

The value of tourist revenue in January was very close to that recorded in December last year, in a month that is usually marked by an increase in tourist demand due to the Christmas and New Year's Eve festive period, with BdP data showing a difference of just 1.8%, as revenue in the last month of last year totaled 1,570.93 million euros.

Like tourism revenue, tourism imports, which result from spending by Portuguese tourists abroad, also showed growth in the first month of the year, as this value stood at 343.20 million euros, 4.8% above the 327.37 million euros recorded in January 2024.

In the case of tourism imports, growth was 15.83 million euros compared to January 2024, proving that Portuguese trips abroad continue to rise, as does their spending.

Most significant was the decrease in imports compared to the last month of 2024, which reached 37.7%, which means that the Portuguese traveled and spent less at the start of 2025 than at the end of last year.

In this way, the value of the balance under the Travel and Tourism heading also returned to being positive, as it totaled 1,198.95 million euros in January 2025, 9.9% above the 1,091.41 million euros in the same month last year.

In the statement accompanying the figures, the BdP highlights the importance of Travel and Tourism for the balance of services, which showed an increase of 322 million euros in January, which was “mainly justified by the evolution of the balance of travel and tourism (+108 million euros) and other services provided by companies”.