"RTP1 broadcast the game which had a total of 5.3
million people watching, with an average audience of 3.6 million and a share of
66 percent", says Universal McCann, stressing that the broadcast of the
game "On SportTV it registered a total of 296,000 viewers, with an average
audience of 188,000 and 3.5 percent of the share".
The Portugal-Uruguay match "was the Portuguese game
that registered the highest audience to date".
"The transmission of this game by RTP1 had a great
impact for the channel, since it registered a 'share' of 24.5%, an increase of
14.5 percentage points compared to the accumulated average of the month of
October".
According to Universal McCann, "the second game of the
Portuguese team registered the highest audience when compared to the second
games of other championships such as Euro 2020 and the 2018 World Cup".
According to UM, "there was a growth trend throughout
the broadcast", and "the second part of the match received special
attention from the Portuguese, when the two goals of the Portuguese team were scored,
with the maximum peak of audiences coming close to the final whistle".
In the first game, which took place last week, almost four
million people watched the broadcast of the Portuguese national team's game against
Ghana, broadcast by TVI.
TVI broadcast the debut game which had a total of 3.9
million people watching, with an average audience of 2.3 million and a 'share'
of 64.5%, being now the second most watched game of the phase of groups,
followed by Brazil - Serbia, Argentina - Mexico and France - Australia.