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Portugal below EU average for online shopping

Last year, 74% of internet users in the EU shopped online, in Portugal this number is below average (62%).

By TPN, in Portugal · 13 Feb 2022, 08:05 · 2 Comments

The most recent data from Eurostat shows that in 2021, 90% of people aged between 16 and 74 used the internet in European Union (EU), of which 74% made online purchases. Portugal is well below the EU average (62%).

“Online purchases increased by one percentage point (p.p.) compared to 2020 (73% of users) and 11 p.p. compared to 2016 (63%)”, says the European statistics office. In the case of Portugal, in 2021, growth was 19% compared to 2016 and 6% compared to 2020.

It is in the Netherlands and Denmark that the most purchases are made online, with 94% and 92%, respectively. The podium is complete with Sweden (89%). In the opposite direction are, in this order, Bulgaria (42%) and Romania (44%).

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Comments

Just to be sure. I assume "shopped online" here means that a purchase, so a payment has taken place. From there on I am confused by this article.

In 2021 obviously 74% of the eu-adults made online purchaseS. Were 62% of the portugese did. But what are purchaseS ? Did 74% and 62% made at least 1 online purchase ? Is a purchase related to 1 article ? Or to 1 total financial transaction ? One article is ofcourse the minimum so the average number of articles per "shopping" will be much higher.

Many people order ie 3 pair of shoes in 3 sizes and return 2 pairs. Very many people in the NL order online probably every week at least. Some youngsters even order a cup of coffee online which is then delivered by a flashcourier on an ebike or scooter.

I think the Number of orders per person per year (in the nl and pt) differs at least a factor 25. To my opinion the "noopppy" is a far better unit to compare countries (inhabitants) concerning there digital level.

By Wilfried from Algarve on 13 Feb 2022, 16:01

What's the point of online shopping in Portugal if banks charge for paying online and the postal service does not work? Little wonder that Portugal continues so backwards.

By k from Other on 14 Feb 2022, 15:16