In an interview with the Lusa about the choice of the Tram Museum, in Porto, to be the new headquarters for the event to promote national fashion here and across borders, the director of Portugal Fashion, Mónica Neto, explained that in addition to the "architectural beauty" and proximity to the Douro River, the museum also represents a concern with sustainability combined with electric mobility.
"We always like to present Portugal Fashion as a curator, who shows different places in the city to those who visit us, and even for those who are from Porto, some places can be a pleasant surprise. In this specific case, the Tram Museum, in addition to guaranteeing architectural beauty and proximity to the urban environment and the natural beauty of the Douro River, also represents a conceptual connection to a strategic concern for Portugal Fashion, sustainability, combined with electric mobility, in this case creating a connection between past and future”.
Mónica Neto highlighted that this edition of Portugal Fashion will once again present the “best national creations”, but highlights in particular the “increasingly international” nature of the fashion event calendar.
The Portugal Fashion project was created in 1995, by the National Association of Young Entrepreneurs (ANJE) and ATP – Portuguese Textile Association, and was traditionally 85% financed by European funds. With the end of the Portugal 2020 program, the event now awaits the Portugal 2030 program.