Albufeira is looking to revise its code of conduct and plans to prohibit men from going topless in a pair of shorts or women wearing bikinis in public areas away from hotels and the beach.

Street drinking would also be outlawed as part of a new code of conduct proposed by the city council, with fines of up to €1,500 for those caught.

Matt Mavir, who runs Last Night of Freedom, said Albufeira’s reputation as one of the UK's favourite destinations would be under threat if new rules are seen to be too strict.

“Parts of the new code of conduct ban things like urinating on the street or having sex in a public place, and I fully endorse the toughest of rules for antisocial behaviour like that,” said Matt, whose Tyneside-based company has organised more than 50,000 parties over 25 years.

“But to crack down on people wearing a bikini or men taking off their shirt in the heat, I think we can all agree that these rules feel petty and are likely to be unworkable.

“We’ve seen other European destinations bring in tough rules to try and deter party tourism from Britain and they’ve never worked so far. But I think it will lead some Brits to just feel fed-up at being targeted for the bad behaviour of a vanishingly small minority.

"Our customers are normal people and those booking stag and hen parties through professional companies aren’t the ones causing trouble.

"Most of our clients are looking for a fun, memorable time, not causing a scene or upsetting locals.

"If people feel like they’re being unfairly targeted, they could simply just go somewhere else.”

Albufeira’s Mayor, Jose Carlos Rolo, has defended the new rules, which aim to preserve the town’s family-friendly reputation by clamping down on anti-social behaviour.

A consultation has now been launched and if approved, the new laws could be introduced for the summer.

The city attracts thousands of Brits celebrating stag and hen dos every year.

And for now, Matt has advised groups planning to visit to stay informed: "We’ve been doing this for decades and work with local businesses to always make sure our clients follow the rules and respect the local community – I hope for Albufeira’s sake, that the local authorities don't push people away by being too over-zealous.”

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