In a statement, the Alentejo Regional Wine Commission CVRA announced that the first 10 months of the year “ended with positive results in the export of Alentejo wine”.
"The sale to international markets was marked by a sharp rise in the average price per litre, which reached €3.46 ", which represents "an increase that reaches the maximum value of the last five years".
This increase, between January and October, "represents an increase of 4.4% compared to the same period of 2020" and was in addition, "accompanied by an increase of 14% in value and 9% in volume", noted the CVRA, revealing that the Alentejo exported a total of 16.3 million litres of wine.
For the president of CVRA, Francisco Mateus, "the results registered, both in terms of the average price per litre, as well as the increase in exports of wines from the region, signify strong signs that the year 2021 may be closed with a golden key".
According to CVRA, the price “may be a decisive factor for growth in strategic markets” for the region, since “there are more and more consumers who value the fact that the average price is higher to purchase a wine”.
"Price is a seal of quality and positioning", argued the president of the wine committee.
There was “a marked growth compared to 2020” in countries such as the United Kingdom, “with an increase of 88% in value and 69% in volume of imported wine”, and Spain, which “doubled its purchases, with an increase of more than 101% in value and volume”.
“The Australian market is also highlighted, with a growth of 211% in value and 236% in volume, having thus joined the list of the top 20 export destinations for Alentejo wines”, said CVRA.