Primark has partnered with Vintage Wholesale Company, which
will be responsible for incorporating spaces dedicated to second-hand clothing
within its stores.
Primark's new line "WornWell" aims to ensure that
clothes are "loved for longer and kept in circulation", also taking
advantage of the clear growth of the second hand clothing market. “We are going
to become a circular and more sustainable business”, declared the brand, aiming
to “give clothes a longer life”.
For now, this type of products will only be available in the
"flagship stores" of Birmingham and Manchester, in the United Kingdom.