With over 16 years of industry experience, Carla will play a pivotal role in driving strategic growth and maximising revenue across all units.

After graduating in Economics from the University of Algarve, Carla embarked on a successful career in finance before transitioning into the world of hospitality. She further honed her expertise through a specialisation in marketing and hotel management at the University of Algarve.

Details Hotels & Resorts' COO João Costa expressed his enthusiasm about Carla's appointment, stating: "We are delighted to welcome Carla Branco to our executive team. Her business acumen, industry knowledge, enthusiasm, and proven track record of delivering results will be invaluable as we continue to grow and elevate our brand to new horizons."

In her new role, Carla will collaborate closely with the executive team to formulate and execute comprehensive commercial strategies aimed at increasing market share and bolstering profitability. Leveraging her dynamic approach and expertise, she will ensure seamless alignment in sales initiatives across all properties within the group.

Carla adds: "I am honoured to join Details Hotels & Resorts and be part of this esteemed brand's journey. I wholeheartedly embrace this new challenge and look forward to working alongside the talented team to continue our path to success.

"Together, we will strengthen Details Hotels & Resorts' standing as a preeminent hospitality brand, renowned for delivering exceptional service and a differentiated guest experience through meticulous attention to detail."