The hotel will undergo a dramatic design overhaul of the existing lobby, restaurant, fitness spaces and outside areas, becoming the latest in an array of major improvements across the resort managed by DETAILS.
Plans for the Hyatt Regency hotel include a completely renovated lobby area with an updated check-in experience and a new central bar, completely redesigned restaurant facilities with live cooking stations, a BBQ pit, remodeled octagonal rooftop bar and contemporary and stylish, locally inspired furnishings throughout.
The project benefits from the expertise of THDP Design, for interior design and visual concept, as well as Streetsense for the repositioning of all F&B outlets.
The first phase of the improvement works is scheduled to run through late summer 2025 with plans for the hotel to be fully rebranded as a Hyatt Regency by summer 2026.
Francisco Moser, CEO of Hospitality at DETAILS – Hospitality, Sports, Leisure, said: “Working with a globally recognised, high-profile market leader like Hyatt enhances the perception of Vilamoura as a must-visit destination in Portugal and Europe. This rebranding undoubtedly brings a distinctive and refined element to our stunning portfolio, reflecting the high standards that the brand represents.
“This is an exciting project that will add value to the entire region by attracting audiences who are loyal to the brand. The infrastructure renovation, incorporation of valuable insights and prime location will make this accommodation the perfect fit for our guests.”
Nuno Galvão Pinto, Regional Vice President Development Europe at Hyatt, said: “This exciting project showcases the flexibility and comprehensive support we provide to owners looking to convert. We are committed to collaborating closely with the owner and DETAILS throughout the extensive renovations leading to the rebranding. The project also aligns seamlessly with our expanded leisure strategy and strengthens our leadership in the resort segment across Europe. We are also excited to continue expanding in Portugal and across Iberia.”
DETAILS, a hospitality, sports and leisure management business wholly owned by Arrow Global which acquired its assets in Vilamoura in 2021, has committed significant investment on several fronts to raise the profile and status of what is already one of the Algarve’s most exclusive destinations.