In the pursuit of redefining its marketing strategy, the Gibson Group stumbled upon a brilliant idea — one that would bring the company closer to its clients than ever before.

The concept was simple yet powerful: invite people, in this case, readers of The Portugal News from any of the sectors in which the Gibson Group operates to engage in an open dialogue, while having dinner.

This would offer the team a unique opportunity to better understand the needs, desires, and challenges faced by those looking to embark on life-changing projects.

Whether it's a potential buyer seeking the perfect home or plot of land, someone in the early stages of planning an architectural project filled with licenses and bureaucratic hurdles, or those needing to coordinate the myriads of teams involved in a remodel or a ground-up construction, the Gibson Group's expertise spans across all these areas. https://pt.quintahills.com/ https://www.algarve-property-agency.com/en

This initiative also opened doors for discussions around design consultancy, full-fledged interior and exterior design projects, and turnkey solutions that encompass every detail of a client's vision. https://gibson-portugal.com/

By inviting clients into these conversations, the Gibson Group has been able to tailor their services to meet real-world demands — from initial property searches and project planning, all the way through to the final touches of an interior design project. The result? A more personalized, seamless experience, and a deeper connection between the company and its clients.

"Wow!" we thought, "What a perfect idea for an exchange between the client and us, the executors."

It was our initial reaction, a moment of realization that this could be more than just a marketing strategy — it was an opportunity for real, valuable dialogue. Through these conversations, we could truly listen to the challenges and frustrations that clients face, offering us a chance to evolve and adapt. Understanding their struggles on the other side of the table allows us to refine our services, ensuring they receive a seamless, all-in-one experience that meets, or even exceeds, their expectations.

The concept of “all out of one hand” became our mantra — providing everything from the initial concept to the final execution under one roof, tailored precisely to the client’s needs. It wasn’t just about offering a service; it was about becoming a partner in their journey, ensuring the process was as smooth and rewarding as the result. By listening, we could perfect every aspect of our comprehensive offering, simplifying the experience for our clients while staying true to their desires and visions.

Our second thought was: Will anyone actually take a dinner invitation from us seriously, especially if it's advertised in a newspaper?

We couldn’t help but question ourselves. Would people really respond? After all, it was a pretty unconventional idea — one that might make potential clients hesitate or even question the authenticity of the invitation. An out-of-the-box approach like this could easily be met with skepticism, and we knew we were taking a risk.

But sometimes, it's these bold moves that make all the difference.

Even with doubts lingering, we remained optimistic, curious to see if this unique gesture could spark genuine interest and begin a new kind of relationship with our potential clients.

Despite our doubts, we decided to go for it.

We rolled up our sleeves and got to work. In fact, our interior designers, Filipa Fernandes and Lavi Palma, eagerly took the lead. They offered to not only design the entire concept for the invitation but also personally prepare the food at their own homes. They meticulously set up everything for the photoshoot, capturing the essence of what we hoped would be a warm and inviting experience. And after all the hard work, they quite literally indulged in the delicious dishes they had prepared, savoring every moment of the process. And they made even this Ad literally match to our concept – All out of One Hand – Our Hand.