Toyota has been voted “Trusted Brand 2025” in the automotive sector for the 16th consecutive year by Portuguese readers of the magazine 'Selecções do Reader's Digest', according to Executive Digest.

This election shows that the quality, durability and reliability of Toyota models continue to be recognised by the Portuguese. The brand believes so much in the quality of its products and services that it offers up to a 10-year warranty or 200,000 km to new and existing customers.

Toyota is synonymous with quality and the Portuguese once again express their trust in the brand by choosing it as the brand they trust most in the automotive sector. This is the sixteenth consecutive year that Toyota has occupied the top position in the trust ranking in Portugal. Voting for the trusted brands is conducted annually among the magazine's readers. The selected sample was made up of 12 thousand households who, as consumers and based on an open-ended question methodology, were asked to name their trusted brand in 60 categories. Comparing attributes compared to the previous year, Toyota increased its recognition in Quality, Value for Money and Sustainability.

Toyota thanks the Portuguese people for their trust, through its ongoing commitment to the values ​​of excellence with which it connects with its customers every day. For over 25 years, Toyota has sought to go further, and imagines a future where mobility experiences are increasingly innovative. Toyota is committed to creating an increasingly inclusive and sustainable future and society, and continues its path with various innovative technologies and services and with complete confidence, so that nothing and no one is left behind.