According to Jornal de Negocios, "Small prices. Big smiles" is Action’s slogan, sharing that the discount chain was born 30 years ago in Enkhuizen, in the Netherlands, and currently has more than 2,300 stores spread across 11 European countries (Spain, France, Italy, Germany, Austria, Belgium, Switzerland, Czech Republic, Poland, Slovakia and the Netherlands).

Action is scheduled to enter Portugal next month when the location of the brand's first unit in the national territory will be revealed.

Portugal will be the 12th market for the chain presents itself as the fastest growing "low cost" retailer of non-food products in Europe, with a portfolio of more than six thousand products (from gifts to decorative items, kitchen utensils, towels, underwear, toys, gardening, DIY and also food), promising 150 new products every week.

With more than 1,500 products costing less than one euro, the average price at Action is less than two euros.

Portugal will be the 12th market of what presents itself as the fastest growing "low cost" retailer of non-food products in Europe, with a portfolio of more than six thousand products (from gifts to decorative items, kitchen utensils, towels, underwear, toys, gardening, DIY and also food), promising 150 new products every week.

According to the Dutch group, Action currently employs almost 80 thousand people of 136 nationalities.