"Designed by women", Pinker is a service similar to Uber but will only have female drivers and passengers.

Pre-registration to receive all information about this new transport platform is now open.

"Each route is thought of with the details that make a difference, ensuring that you, passenger or driver, feel confident and in good hands", says Pinker, on the official website.

"Whether you are a passenger looking for more safety, or a driver looking for new opportunities, join us in this revolution in exclusively female transport".