“We grew by 3.5 million bottles in 2024, to a record number of 69 million bottles, which is absolute confirmation that wines from the Lisbon Region are increasingly imposing themselves on the market, meeting a consumer profile that seeks mainly elegance, freshness, gastronomic potential and also more discreet alcohol”, said Francisco Toscano Rico, president of the Lisbon Regional Wine Commission (CVR), quoted in a press release.

The 5% growth in sales is, for CVR Lisbon, “a performance in clear counter-cyclical to the scenario of a global slowdown in the sector”.

Light, lower-alcohol wines from the region are in demand, in line with consumer trends.

Among the product categories, white wine grew 12%, rosé 22% and ‘Leve Lisboa’ wine showed an “exponential evolution” of 88%.

“The national and international situation is challenging, with a continued decline in consumption, accompanied by the appreciation of a specific profile of wines, fresher and more elegant, in which Lisbon stands out in a different way, thanks to its ‘Atlantic terroir’, which is fresher, better prepared even to respond to the challenges of climate change”, added the president of CVR.

The dynamics of Lisbon Wines are also influenced by their performance on the international market.

Exports represent 80% of sales and are destined for around one hundred countries, the main ones being the United States of America, the United Kingdom, Brazil, Canada, Scandinavian countries, Germany and Poland.

The remaining 20% ​​of sales are made in the domestic market.

CVR also invested more than one million euros in the national and international promotion of this wine region.

Vinhos de Lisboa had an annual turnover of 150 million euros from the sale of 50 million bottles.

Lisbon is the wine-producing region in the country that exports the most in relation to the volume it certifies, representing 20% ​​of the national share.