“The plan in Portugal is the same as we arrived in Madrid, first with delivery and then with the physical part”, said Oriol de Pablo, co-founder and CEO of Vicio, in an interview with the El Espanhol promising to “revolutionise” the market of deliveries in the capital. Pablo guarantees that the company has the capacity to “compete on price and product” and to offer a “faster and more reliable” home delivery service.

Then comes Goiko, which aims to debut in Portugal between February and March. According to El Espanhol, the company must do so in partnership with a joint venture. “Portugal is the first step, it is the most obvious”, explained Alejandro Hermo, CEO of Goiko, Alejandro Hermo, in an interview with the Spanish newspaper.

The investment in the Portuguese market comes after the entry into Paris, in 2020, but which fell short of expectations. The Spanish burger company recognised that the French market is “complex”, which is why they are looking for a partner.

In September, Five Guys, a North American fast food hamburger chain, chose Portugal as part of its expansion strategy in Europe for next year, with an investment of up to 1.5 million euros planned dollars (around 1.35 million euros), per store, for the opening of 50 new restaurants.

“We are looking for the perfect location [in Lisbon]”, announced CEO, John Eckhbert, speaking to Bloomberg. “We will open in Portugal next year. We are considering Lisbon, as we always want to be in emblematic places. We are looking for the perfect location”, said Eckhbert.