According to a report by ECO, the platform will “support the creation of content that guarantees the optimisation of campaigns and the safety of the community”.

“We want to make sure brands get the best results from every campaign on TikTok. The key is the professionals' trust in the platform, for their brands and communities. That's why we launched the TikTok Academy so that brands and agencies know how to get the most out of our platform through an interactive and engaging learning journey", says Teba Lorenzo, general manager TikTok global business solutions for Spain and Portugal.

“With this solution, we will help marketers learn new ways to make their content more appealing on our platform and make sure that they capture the public's attention and achieve the expected results”.